April 12, 2021

What We've Learned ๐Ÿ“š

It’s been about 3 months since we’ve launched, and we’ve been truly humbled by all the love we’ve received for Carmel products.

You can plan as much as you want leading up to launch, but until you hit the shelf, get feedback from retailers and consumers, none of it is real.

From the phenos we’ve selected, the quality of the product, to the feedback on the brand, it’s been great to hear all the positive feedback.

But it hasn’t all been positive. We’re always listening and working to improve, so here are some of the learnings we’ve had since we’ve launched:


Ok so turns out we overdid it on the bag size. We wanted to find a size that worked for both 3.5g and 7g formats, but ultimately that was the wrong decision.

We’ve decided to shrink our bag by about 30% to:

1. Decrease waste

2. Minimize headspace

3. Make it pocket friendly

here’s a sneak peak at the new bag:

Why do we use bags again?

-Nitrogen flushed for freshness

-Ability to add key product information

-Less plastic vs. jars

-Lower shipping weight


This one hurt. We’ve all been burned by over dry weed from the rec market, and when we realized we had fallen into the “legal weed is too dry!” camp, we were really disappointed.

Good news is we’ve fixed it. Long story short, our buds were losing moisture in the packaging room, and we’ve since made some environmental adjustments.

Previously our packaged product was coming in at around 8-10% moisture content and moving forward it’ll hit the 11-13% range.


3 months since launch, 2 times we’ve had our Instagram Account shut down.

What have we learned? We’ll be focusing more of our efforts on alternative channels (Twitter, email marketing) and we’ve also got a new handle for Instagram.

For us it’s always been really important that we showcase the behind the scenes of our grow and Instagram is really the best platform for that, but we’ve taken the hint, Zuckerberg.

This post has by no means been an exhaustive list, and we’ll continue to try and improve every day.

We appreciate you joining us on this journey and for the continued support.

We’re grateful for all our retail partners and customers, and we’ll leave you with a few images of our most anticipated drop to date, MAC1 ๐Ÿ‘‡

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