June 30, 2021

(Ontario) Craft Cannabis

Recently the Ontario Cannabis Store put out their Craft Cannabis guidelines, and went so far as to develop a Craft designation on their website. We had a chance to write about this development before their offical release, Crafting the Craftiest Craft Cannabis.

We’re happy to see all the discussion about craft cannabis, but we cant help but notice the The OCS’s craft cannabis designation is missing a whole lot of a key ingredient…..Ontario.

Now that we have the craft cannabis designation, what % is Ontario Craft?

Over a cup of coffee we took the time to tally all of the Craft products on the ocs.ca website, to see just how many of the producers are in fact based in Ontario. Of the 71 products that met the craft criteria, only 14 are grown in Ontario. That’s a little under 20%.

In a way this makes sense. We’ve all grown up smoking BC bud, hash from Montreal, but at the same time this overlooks the incredible growers and legacy we have in our own backyard.

Why support Ontario Craft Cannabis?

Well, there’s a bunch of great reasons:

1. Fresher Product:

We’ve all been burned by a bad package date. Product that’s made in your own backyard means less time spent in transit, before it makes it way to the shelf.

2. More dynamic marketplace:

a. More craft growers in Ontario mean more farmgate stores in Ontario (We’re working on ours, right now our municipality has opted out). Why are farmgate stores important? Because we dont think it’s too much to ask that people be able to drive up to a facility and purchase a bag right from your grower!

b. Regional growers means regional trends. Maybe Ontarians will like gassy strains more than Albertans like sweeter/fruity strains. Growers will then cater to those needs and LPs will then begin to develop a reputation for their ability to meet the local need rather than big LPs trying to take a one size fits all approach across the country.

3. It means Ontario jobs. In the last year we’ve grown from 12 to 40 employees, and there are a bunch of great Ontario Craft producers who have had a similar growth trajectory, one that was recently purchased.

Disclaimer

We think part of our job at Carmel is advocating for craft cannabis in Ontario, but we think it’s important to have a few caveats. First, being a craft producer doesn’t mean you’re automatically a quality product. Hang dried bunk is still bunk. A craft producer is more likely to produce a quality product, but it’s not guaranteed. Also, craft weed is expensive. Depending on budget, or if you consume for medical purposes, costs can add up quickly and everybody needs to shop within their budget.

Thanks for reading 👌


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