June 10, 2021

Pre-Roll Launch 🚀

To date we’ve focused exclusively on bringing Whole Flower products to market, so taking on the task of developing our pre-rolls is a big milestone for us.

We also see our pre-roll launch as a big step for Ontario craft growers. As we write this article, there are no options to purchase a pre-roll that is grown and rolled by an Ontario craft grower.

The benefit of having a team of legacy growers is that this isn’t really anything new, but doing it at this scale and with all the usual industry challenges makes it a big task.

We decided to launch 3x.5g slim cones, however arriving at that conclusion was a long road of talking to as many budtenders as possible, testing an obscene amount of competitive product, and engaging directly with our consumers to hear what they were looking for.

What was top of mind as we developed our pre-rolls?

Size – We look at size on two dimensions

1. The size of the pre roll: we thought that the .5g was the best option. People aren’t sharing joints these days which rules out the 1g, and .35g just isn’t enough.

2. The size of the cone: this is more personal preference, but we didn’t love the short stubby cones. We went with a bit of a longer, more slender joint.

Burn: This is a combination of moisture content, how well the cones are packed, and how finely milled the product is. If something goes wrong in any of those variables, you’re going to have a bad smoke. We’ve dialed things in for a while now, and we’ll be refreshing the Reddit OCS thread at an unhealthy rate at launch.

Package: We wanted to do something that kept things super fresh, was pocket friendly, and re-usable. A glass tube with a cork, packaged in our signature pouch just made sense.

Input: Forget everything else. If you aren’t starting with quality flower you’re not going to have a quality joint. This meant using only whole flower that recieved the usual Carmel treatment (hang dried, slow cold cured, non-irradiated).

When are our pre-rolls launching?

Our Animal Face pre-rolls will be on the market June 15th and our Garlic Breath pre-rolls will be landing July 13th. We expect to be releasing MAC 1 and Peanut Butter Breath pre-rolls later this summer.

How much are we selling our pre-rolls for?

Our recommended selling price for our 3x.5g pre rolls is $21 after tax. We believe this as a really competitive price, almost $7/unit or 24% less than our closest competitor.

We appreciate you reading our post and we hope you’re able to get your hands on some pre-rolls this summer, as Ontario opens back up!

We want to hear all your feedback on our pre-rolls, so send your thoughts to whatsup@carmelcannabis.ca when you’re able to get your hands on them 👌


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